Tabung Haji denies setting aside RM20mil for rebranding
Lembaga Tabung Haji (TH) has rubbished claims that it has set aside some RM20 million to be spent on a rebranding exercise for the pilgrim fund.
TH said such claims were untrue and slanderous, as it had only allocated a total of RM6 million for a brand rejuvenation exercise over a three-year period.
In a statement today, the board also said it is inaccurate to say that Tabung Haji does not need to strengthen its branding just because it is well-known after 60 years in operation.
“TH has embarked on branding strengthening exercises several times prior to this, and these are important investments to change mindsets and attract the interests of Muslims to save systemically so that they can perform the haj.
“TH’s board of directors decided to review its strategies to remain competitive in offering the…
Gara Gara Troll, Kelab Scotland Terpaksa Padam Hantaran Pengumuman Pemain Remaja Ini